Advanced Typography-Task 2

-
03.05.2023-07.06.2023 / Week 5-Week 10
Kor Qian Qian / 0359496
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 2-Key Artwork & Collateral

LECTURES

All lecture note: https://korqianqiandesign.blogspot.com/2023/04/advanced-typography.html

INSTRUCTIONS


Task 2A-Key Artwork

We were required to create a key artwork using our name.

(Failed attempt) Sketches:

fig 1.1 Sketches for key artwork-week 4 (26/4/2023)

Reference:

fig 1.2 references-week 4 (26/4/2023)

I explore with my name Q I A N. I felt interested when I searched for references and saw those logos that look luxurious and delicate. Combining peers' feedback and my intention, I decided to choose 6b to explore more and digitalize it.


(Failed attempt) Digitalisation:

fig 1.3 Digitalize-week 5 (3/5/2023)

This is the exploration and digitalisation of my key artwork. The letter I and letter N I change into lowercase, and change the curve strokes in the letter A become thinner. However, it seems to be unbalanced on the left and right sides. After receiving sir's feedback, I decided to ditch the existing one and make a new monogram.

I searched the keyword "modern monogram" on Pinterest and most of the references show the letters are interlaced. So I decided to try in this direction.


Reference:

fig 2.1 Reference-week 6 (10/5/2023)

Sketches:

fig 2.2 Sketches-week 6 (10/5/2023)

I decided to use my surname instead of my first name, because when I search for monogram references mostly used 2-3 letters and with regular straight lines. Letter K and letter R have the same vertical stroke, so I'm trying to show like combining or reflecting.

Digitalisation:

fig 2.3 Digitalisation-week 6 (10/5/2023)

I create the logo with strokes at the beginning and add shadow to see clearly which part should I leave white. The three logos with square is the final of my attempts.


fig 2.4 digitalisation-week 6 (10/5/2023)

These are the final three digitalize monograms, but I'm confused about which one to choose.  


Final key artwork:

fig 2.5 Final key artwork-week 6 (10/5/2023)


Task 2B-Collateral

We were asked to choose a colour scheme with strong colour contrast and with colour in dark and light at the same time.

fig 3.1 Colour scheme chosen-week 7 (17/5/2023)

Add the colour scheme to the done key artwork earlier. 

Final main colour decided: #2e3840, #f9dbbb. Secondary colour: #4e6e81.

fig 3.2 Different colour attempts-week 7 (17/5/2023)

Collateral:

Next, position the brand, decide on a brand style, and decide what related peripheral products to make. 

I decided to position my brand in a modern and fashion category. So I look for items such as bucket hats, skate boards, scarf and others that usually sell in Instagram stores or are mostly bought by young people nowadays.

fig 3.3 First attempt at collateral-week 7 (17/5/2023)

Moreover, we have to take an image photo for our personal branding in front of a white wall and natural lighting and with the final key artwork.

fig 3.4 Image photo Attempt 1-week 7 (17/5/2023)

After done the collateral items, I create an Instagram account named Ko.0oR. 

I created a simple animated GIF of the key artwork.


fig 3.5 Animated gif-week 8 (24/5/2023)


fig 3.6 Screenshot of IG typesetting attempt 1-week 8 (24/5/2023)

Got feedback about the brand logo being too repetitive, and can explore more without compromising the brand.

fig 3.7 Exploration of logo-week 8 (24/5/2023)

Left: The existing key artwork looks asymmetrical and square, so I tried to use a few of rectangles to create a square element.

Right: I use the bottom stroke of the letter R & K and duplicate with reflection. (This one is more simple and suitable I think, so I decided to use this)

To avoid the key artwork his too repetitive on the typesetting, I added a simple poster of the brand and the relevant element of fig 3.7.

fig 3.8 New post for IG-week 8 (24/5/2023)


fig 3.9 Attempt of the IG typesetting-week 8 (24/5/2023)


Final Ig typesetting:

fig 3.10 Final submission of the IG typesetting-week 9 (31/5/2023)

Instagram link: https://instagram.com/ko.0or?igshid=OGQ5ZDc2ODk2ZA==

fig 3.11 QR code of the IG profile-week 9 (31/5/2023)

Final Task 2 Submission:

fig 4.1 Final black & white key artwork-JPEG

fig 4.2 Final primary colour key artwork-JPEG

fig 4.3 Final primary colour key artwork-JPEG

fig 4.4 Collateral #1-JPEG

fig 4.5 Collateral #2-JPEG

fig 4.6 Collateral #3-JPEG

fig 4.7 Collateral #4-JPEG

fig 4.8 Poster-JPEG


fig 4.9 Final IG typesetting-JPEG

fig 4.10 Final Image photo-JPEG


fig 4.11 Final Task 2-PDF

Instagram link: https://instagram.com/ko.0or?igshid=OGQ5ZDc2ODk2ZA==

Feedback

Week 5

General feedback: No irrelevant and childish elements are allowed
Specific feedback: No 1 design is well crafted but can't read the letter q. No 2 is not luxury and is unreadable. No 3 design gives a heavy feeling. No 6a and 6b represent luxury because is light but there is too empty under the letter A.

Week 6

General feedback: The direction of the design is completely wrong
Specific feedback: The perspective is not well balanced and the curve stroke in letter A doesn't work, the thickness didn't follow the nib

Week 7
Specific feedback: Make the drop shadow lighter, overall is good.

Week 8
Specific feedback: The tote bag and skateboard showed some promise in the possible development and expansion into a visual identity. However, the subsequent uses are repetitive in nature. Push a little more... and see if you can expand the Key Arts use further without compromising the brand. Why is the IG account private. Please make it public. That said it is good but it could be great...

Week 9
Specific feedback: Good, the 3rd and 9th posts can make the line go out to the border.

Reflection

Experience

During the module on creating a key artwork and an Instagram account, I had a valuable learning experience. Because my first attempt at the key artwork totally failed, I felt helpless and confused. I really had fun coming up with several key artworks using my name in different ways to reflect my personal brand. This task's step-by-step instructions helped me understand the concepts better.  I used to fantasize about designing my own brand and opening my own store on Instagram, so I appreciated the chance to explore, refine and develop my ideas until I got to a final important piece of artwork that suited my brand's goal. 

Observations

Due to several failed attempts in the past, I came to the conclusion that a simple and iconic logo design tends to make a stronger impact on potential consumers.  The logo can successfully represent the core of the brand by avoiding components that could be confusing or complex. Moreover, the consistency of the colour used and the typesetting in Instagram is also important. This determines that consumers will have the motivation to continue reading when they enter the profile.

Findings

When I'm starting to design the second key artwork due to the failed attempt before, I found that having a brand positioning and concept is very important. It decide what type of logo we want to design and what colour scheme to use. These are all the ingenuity of communicating with consumers.

FURTHER READING

I did some reading with the book <AN INTRODUCTION TO RESEARCH METHODOLOGIES IN GRAPHIC DESIGN> by Ian Noble / Russell Bestley.

fig 5.1 Introduction to research methodology in graphic design

I read the beginning of chapter 2-Methods: Ways of Thinking.

The passage discusses research methods and approaches in design. It emphasizes the importance of systematic research methods in problem-solving and the development of rational and logical design thinking. Designers are encouraged to develop a personal and critical point of view through the evaluation of visual and verbal structures and by applying their findings to their own work. The passage also highlights the significance of adopting a rigorous methodology to focus a project and define the problem to be addressed. It mentions the breakdown of a design brief into areas of investigation, such as the field of study, project focus, and research methodology. Researching the field of study and understanding existing visual languages and cultural contexts are crucial for effective communication. The passage emphasizes the consideration of cost implications and available materials in the design process.

Comments

Post a Comment

Popular posts from this blog

Advanced Interactive Design-Final Project

-
Image
23.06.2024-03.08.2024 / Week 9-Week 15 Kor Qian Qian / 0359496 Advanced Interactive Design / Bachelor of Design (Hons) in Creative Media Final Project INSTRUCTIONS Final Project -  Completed Thematic Interactive Website In tasks 1 and 2, we have fully expressed our ideas and plans. In this final project, we will transform our prototype into a real webpage using Adobe Animate. All animations must be completed in Adobe Animate. We will integrate visual assets and refine the prototype into a complete, working, and functional product experience. Process Preloader page At first, I created the layout in Adobe Illustrator and then imported it into Adobe Animate. However, because the layer arrangement in Illustrator was crucial, I had difficulty grouping the layers correctly. Ultimately, I decided to create the layout directly in Adobe Animate. For the preloader page, I created a new file specifically for it and, a...
Read more

Advanced Interactive Design-Task 1

-
Image
24.04.2024-29.05.2024 / Week 1-Week 4 Kor Qian Qian / 0359496 Advanced Interactive Design / Bachelor of Design (Hons) in Creative Media Task 1 INSTRUCTIONS Task 1 - Thematic Interactive Website Proposal What to do:  Fig 1.1 Requirement Brainstorming Initially, I explored food brands such as Starbucks, McDonald's, and Burger King, but these themes didn't interest me. So, I looked into many luxury brands, and finally decided to base my assignment on Jo Malone's Mother's Day collection. Jo Malone's Mother's Day collection includes various products such as perfumes, scented candles, and cosmetics. I decided to focus solely on the perfumes from the same collection for the website I'm about to create. Fig 1.2 Main product ...
Read more

Minor Project-Pink Stuff

-
Image
24.04.2024-15.08.2024 / Week 1-Week17 Kor Qian Qian / 0359496 Minor Project / Bachelor of Design (Honours) in Creative Media Pink Stuff-Pinkify Instruction Important link MIRO Board Website Prototype Final Proposal Presentation Slide Final Project Presentation Research Question Google Form Pink Stuff Week 2 - Meet Client Met with the client to gather insights about their preferences for pink-themed products. Discussed the client's expectations from the project. Aligned on the overall vision and direction for the project. Every group members give their idea and opinion for the direction of our products, I suggested pet supplies and eco products. My idea These are the ideas of the team members. All members's ideas Week 3 Decided to focus on gaming accessories as the main product line. Discussed and finalised the specific products to be featured. Planned surveys or interviews to gather user feed...
Read more