Minor Project-Pink Stuff
Instruction
Pink Stuff
- Met with the client to gather insights about their preferences for pink-themed products.
- Discussed the client's expectations from the project.
- Aligned on the overall vision and direction for the project.
- Every group members give their idea and opinion for the direction of our products, I suggested pet supplies and eco products.
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| My idea |
- These are the ideas of the team members.
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| All members's ideas |
- Decided to focus on gaming accessories as the main product line.
- Discussed and finalised the specific products to be featured.
- Planned surveys or interviews to gather user feedback.
- Completed the creation of three user personas based on research.
- Do market research on gaming market.
- Finalised the product listing.
- Developed the first version of survey questions.
- Presented survey questions to Mr. Mike for feedback and approval.
- Finalized the survey questions, ensuring each question is justified and useful for analysis.
- Mr. Mike suggested targeting a global audience instead of just focusing locally.
- Conducted a SWOT analysis to support the global targeting strategy.
- Completed the SWOT analysis to understand strengths, weaknesses, opportunities, and threats for the global market.
- Decided to conduct interviews due to insufficient survey data.
- Targeted interviews with streamers, content creators, and gamers.
- Searched for potential interviewees and sent invitations via Xiaohongshu (XHS) and email.
- Mr. Mike suggested shortening the interview questions.
- Analysed both survey results and interview findings.
- Completed the empathy map, user personas, insight discovery, and problem statement.
- Presented user stories, user journey maps, and "How Might We" statements to Mr. Mike.
- Advised to incorporate all keywords from the "How Might We" section into our design system.
- Created the first draft of the proposal presentation slides.
- I focused primarily on developing the wireframe prototype.
- Based on last week's feedback, added key visual elements, graphic elements, and developed three UI designs.
- Graphic elements focused on futuristic, sci-fi, and console themes.
- Key visual included graphic elements, logo, tagline, main color theme, and typography.
- UI: Experimented with different colour themes and layouts for the UI.
- Completed the sitemap and IA to finalise the wireframe prototype based on our main personas.
- Assigned to create the high-fidelity prototype in Figma, with work allocation among the four UI/UX students.
- Developed the website's style and theme based on Mr. Damien's selection during our presentation.
- Added graphic elements to enhance hierarchy and create a stronger brand impression.
- Finalising the brand logo and name. We voted the brand name between Pinkurio, Pinkify, Pink Phantom, BlushBytes and more at earlier week and only finalised everything include the logo design now
- We decided to call "Pinkify".
- Reason for the brand logo and name:
- Finalised the high-fidelity prototype website.
- Completed the packaging design and 3D models for our main products.
Figma View Link: https://www.figma.com/proto/kNk8pXl61rEwxEdriAr3zI/Pinkify?page-id=0%3A1&node-id=312-584&viewport=-884%2C277%2C0.09&t=DZFMz6YJqZNRbjm8-1&scaling=scale-down&content-scaling=fixed&starting-point-node-id=312%3A584&show-proto-sidebar=1
- We focus on doing social media campaign this week
- Instagram story ads, YouTube ads, Instagram posters, and Instagram Reels animations.
- Began preparing the final presentation slides for the upcoming client presentation next week.
Reflection
Reflecting on the entire journey of this project, I can say it has been a challenging yet incredibly rewarding experience. In the earlier stages, I found the process quite difficult, as we often struggled with understanding the right direction to take. This resulted in slow progress, and at times, it felt like we were constantly going back to the drawing board. However, with continuous consultations and guidance, we eventually found our footing and began to move forward more effectively.
This project has been a significant learning experience for me, pushing me beyond my comfort zone. It wasn't just about design; it also involved understanding marketing, market demands, and client needs, all of which had to be considered in our design process. I'm grateful for the opportunity to work on a project that allowed me to grow both as a designer and as a problem solver.
Moreover, I'm genuinely thankful to have been part of such an amazing team. My group members were all very cooperative, and we had many productive discussions that helped us overcome the challenges we faced. Working together, we managed to complete the project successfully, and I truly appreciate the teamwork and collaboration that made this possible. This module has not only enhanced my technical skills but also taught me the importance of communication, adaptability, and perseverance in a collaborative environment.
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