Typography-Task 3
Task 3 - Type Design & Communication
Letter: a e t k g r i y m p n ! # , .
Research:
For fig 1.1, I got this picture from google named Circular font. I sketched my first rough with referring to this reference. It is built in a round shape and a rectangle shape.
For fig 1.2, I refer to the 10 typefaces provided by sir and do some research on the Internet. This is Bodoni font, one of the references of my inspiration. Bodoni font is built with thin and thick strokes. I follow this concept and create my own design.
For fig 1.3, I found that the ITC Garamond Std font is also created by thin and thick strokes. The difference between the Bodoni font and the ITC Garamond Std font is the corner on the serif of the Bodoni font is sharp and the corner on the serif of the ITC Garamond font is curved.
For fig 2.1, we were asked to come out with a sketch in rough in class and transfer it into digitization. I try to use shapes to build the letters. For the example of the letter E, I used a rectangle on the left side and a round shape on the right side. For the blank part is also used a round shape and a rectangle shape.
For fig 2.1-fig 2.4, I came out with a few sketches by referring to fig 1.2 and fig 1.3. I use the concept of using thin and thick lines to create my design. I tried several patterns, like thick lines in vertical lines and thin lines in horizontal lines and curved every corner in uppercase letters and lowercase letters.
I decided to choose fig 2.4 for my digitization. Fig 2.4 is combined with thick vertical strokes and thin horizontal strokes. the thickness of the serif, I follow the way that the serif going. for example, the serif of the letter A is going horizontally way, so I make it thin, and the serif of the letters E and T goes vertically way, so I make it in thick strokes.
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In class, we were asked to try on digitization to see if our design works. I did not finish the design in class, so I did not get any feedback from sir about this design.
Both letters a and e are created by a round shape and a rectangle. The blank space of letter a is a white round shape. For the blank space of letter e is created with two half-round shapes and a rectangle. After
I try on this design, but I decided not to continue to do it so because it is more difficult than I think for creating other letters.
I decided to digitize the sketch of fig 2.4, so I disassembled the letter into a few shapes, as in fig 3.2. The vertical strokes are thick and the horizontal strokes are thin. For those short lines are the serif of the letters. The curve shape is made of two round shapes and uses a pathfinder tool to exclude the middle part.
Fig 3.3: These are the letters that I combined with those shape elements in fig 3.2 without any curving. And I added serif for every single letter according to thick in vertical and thin in horizontal.
Fig 3.5: based on fig 3.4, I curved the serif with 15° angles.
Fig 3.6: After receiving feedback from sir, I unify the serif into thick serif. I flipped vertically in the direction of the letter M into the right position.
Fig 4.1: For my first attempt at the letter N, I made it in a narrow way. However, when I transfer it into FontLab and type it out (fig 4.2), it looks inharmonious with other letters. Other letters look wider and the letter N looks narrow. I changed it to become wider, there are 2 and a half vertical strokes of the N distance at the middle, but after receiving feedback, that looks weird. So I made it in 2 strokes distance in the middle.
For letters G, R, P, it is too rounded at the curve, I used the eclipse tool at the first. I changed it to the elements strokes and drag it with the pen tool, and change the angle to 15°.
I tried several designs in every punctuation. The final decision of every punctuation is on the right.
Measurement:
Final Outcome:
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I copy my design and paste it into FontLab. After pasting every letter into FontLab, I did kern to make the text look more neat and clear.
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After I done my type design, I found that the feelings between my type design and roman font are similar, so I named my type design as Roman Serif.
I did several compositions of the poster and get some feedback from sir and peers. I decided to choose the second attempt (fig 7.2) as my final outcome of the type design & communication poster.
FEEDBACK
Week 9General feedback: The digitisation looks interesting, with more focus on the serif and the parts of the bold stroke.
Specific feedback: I can try to base on the letter E and T serif and change other letters serif. The bold of the letter M put the wrong side.
Week 10
General feedback: Relatively well construct, but still some issues with the thickness of specific letters. All four punctuations design are not proper with the letters' design.
Specific feedback: The thin strokes of the letters G (bottom one), R and P are too thin, I should refer to the thin strokes of letter A or G (above one). Punctuations need to rework.
Second feedback (after modifying in class): I can join the thin strokes of the letter R with a straight horizontal line. The punctuation # is perfect. But the punctuations, and . are not proper yet, rework it.
Week 11
The letter G, P, and R that with round shapes are too curved, and can make it straight a bit. Punctuations are not working yet. Commas can be longer, the bottom of the exclaim mark should become thinner.
Reflection
FEEDBACK
Week 9
Week 10
General feedback: Relatively well construct, but still some issues with the thickness of specific letters. All four punctuations design are not proper with the letters' design.
Reflection
Experience
This is by far the most interesting task I think. I felt stressed in this module from the beginning because I don't have enough confidence in my work, everyone doing a great job in every task so I felt the shame about my work. However, I got a compliment from sir at the first feedback on this task. This gave me back my confidence. I felt happy that I got to create my own type design and also got to explore our potential of designing typefaces. The whole process of completing this task was very smooth because I was affirmed at the beginning and had a good attitude, I faced it very optimistically and completed it smoothly.
Observation
I first familiarized myself with some theoretical knowledge related to fonts before designing a set of fonts, such as what is x-height, cap line, baseline, etc.. We can find the difference when we start creating our own typeface. There are many details that we should pay attention to it. For instance, every curve angle should unify, or the distance between two strokes (like letters N, and M).
Finding
The thing that changed me the most about this task is my enthusiasm for this module. Apart from that, creating a series of fonts takes a lot of time, effort, research, patience, and observation. Making all of the necessary technical concerns requires a lot of work and meticulousness. It takes a long time to refine the font's specifics once the design is finished. I should read more and see more typography in my daily life and improve my skill in operating those design tools.
Experience
This is by far the most interesting task I think. I felt stressed in this module from the beginning because I don't have enough confidence in my work, everyone doing a great job in every task so I felt the shame about my work. However, I got a compliment from sir at the first feedback on this task. This gave me back my confidence. I felt happy that I got to create my own type design and also got to explore our potential of designing typefaces. The whole process of completing this task was very smooth because I was affirmed at the beginning and had a good attitude, I faced it very optimistically and completed it smoothly.
Observation
I first familiarized myself with some theoretical knowledge related to fonts before designing a set of fonts, such as what is x-height, cap line, baseline, etc.. We can find the difference when we start creating our own typeface. There are many details that we should pay attention to it. For instance, every curve angle should unify, or the distance between two strokes (like letters N, and M).
Finding
The thing that changed me the most about this task is my enthusiasm for this module. Apart from that, creating a series of fonts takes a lot of time, effort, research, patience, and observation. Making all of the necessary technical concerns requires a lot of work and meticulousness. It takes a long time to refine the font's specifics once the design is finished. I should read more and see more typography in my daily life and improve my skill in operating those design tools.
Further Reading
I did some reading with the book <Typography Design: Form and Communication>.
Fig 9-Typography Design: Form and Communication
I would like to talk more about Chapter 6: The Typographic Message.
Typography: A language of potent visible signs
- Free Typography:
Fig 6-2 Les mots en liberté
futuristes. (Designer:
Filippo Marinetti)- The chill of a scream was expressed in bold type, and quick impressions were intensified through italics
- Letters and words raced across the page in dynamic motion
- The architect Otto Wagner further emphasized that “all modern forms must be in harmony with the new requirements of our time. Nothing that is not practical can be beautiful.”
- With dramatic changes taking place in the form and content of typography, the typographic message became a multifaceted and expressive form of communication
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