Design Principles-Final Project
- It is a way of comprehending design that emphasises visual components and principles.•In its strictest definition, a description and explanation of visual structure for its own sake.
- Can know better about the choice that the designer made in designing. Also better to understand how the formal properties of a design communicate ideas, content, or meaning.
- Visual analysis is a critical part of visual literacy. This skill helps people read and critically interpret images, whether in a museum, on social media, in entertainment, advertising, or in the news.
- Practising visual analysis sharpens critical judgment skills and helps people seek out answers instead of passively receiving information.
Phase 1: Observation
- Closely looking at and identifying the visual elements of a design, trying to describe them carefully and accurately in your own words.
- It is about looking, thinking, and finding good language to communicate what you notice.
- Think of your observation and attempt to infer conclusions about the work from the data supporting your observations.
- Consider how the distinct visual components you've identifies combine together to create a whole and what effect that whole has on the viewer.
- How and why do you move your eye over the work?
Phase 3: Interpretation
- In this final phase, your observations, description, and analysis of the work are fused with facts about the design work (and in some cases the designer) and historical context that you find in trustworthy published sources.
- What is the meaning of the design? What was the purpose for it to be created?
Final Project-Visual Analysis
This is an illustration of treatment and responsibility inequality. This layout is interesting in presenting the inequality between employers and employees. Nowadays, people are paying more and more attention to equality issues, including workplace equality. I have seen a lot of bloggers sharing their experiences of being treated unequally in the workspace on the Internet, and even some of my friends have had it happen but dare not take any action to avoid being targeted or troublesome. I am a uni student that needs to enter the workplace in the near future so I try to make this theme in order to better understand the cause and effect of this inequality.
Phase 1-Observation
The designer adopts the drawing method of illustration. It is a canvas in a square. In this illustration design, there is a blue hands on the top and several bright colours on the people's clothing at the bottom. On the top of the illustration, the fingers of the blue hands are holding many threads that are attached to the smaller people at the bottom. . At the bottom, the people are using laptops focusing. At the centre of the picture, some people are pulled into the air and their computers fell all over the place.
Phase 2-Analysis
This design is symmetrically balanced, and every character is distributed evenly. There are two types of contrast I got in this illustration. First, there is a high colour contrast between the blue hands and the clothing of the people at the bottom. Second, are the size of the hands and the size of the people at the bottom. There is also repetition found in the group of people and the thread that connects them to the big hands. There is a sense of movement by the hands moving the threads and also some dragged person moving in the air.
Phase 3- Interpretation
This illustration interprets treatment and responsibility inequality. The big blue hands stand for the capitalists and the people at the bottom stand for the labourers. Both contrasts show the capitalists have more rights and powers to control the manipulate the situation. As the image shows the labourers are like puppets whose every move is controlled by capitalists. Those dragged people and dropped computers are metaphors they lose their jobs.
Behind the glamour of today's society, there are often corruption, tax evasion, and unscrupulous capitalists controlling the situation. From this illustration, we can see that the labourers are all bright and bright, wearing clean and coloured clothes, while the capitalists who manipulate them use darker tones, implying that the capitalists are hiding in the dark where people can't see.
I would like to focus on the action of the capitalist exploiting the labourers' capital. So I find some references regarding the expression of exploiting peoples' money.
Visual references:
For fig 2.2, I would like to express the expression of squeezing by the capitalists makes humans feel pain and suffering. There is a big strong hand holding the humans tightly to get all the money. It shows how tiny human beings are and how powerful capitalist beings are.
So I find more references to explore different ideas.
After I refer to more references, I got these two artworks and combine the idea given by ms and come out with two new attempts.
I would like to draw a white-collar worker upside down, hands surrendered and caught by two finger like in fig 3.1. I found some references about upside-down action.
In fig 3.6, the big hands catching two white-collar workers turn them upside down and pour all their money into their coffers. Those workers left an empty pocket and raise their hands up in surrender.
I want to express that the labourers cannot compare with the capitalists in terms of strength, momentum, and power, so they can only be manipulated by the capitalists. Even if the capitalists rob the labourers of their money, the labourers dare not resist them because of their status, position, and life.
In fig 3.7, I use the idea from fig 3.2 and change the piggy bank to an ATM. There is a white-collar man putting his money into ATM and a skinny poor man putting the money into capitalist coffers.
The inequality expressed in this picture is that capitalists have money and power, and they can easily steal people's money. People are paying more and more taxes unknowingly and the money is being taken by corrupt officials.
I chose attempt 2 (fig 3.6) as my final.
I transfer my draft to Adobe Illustration and colour it. I added rings and a watch on those hands so I can make it more obvious that it's rich. I made some different backgrounds. Fig 4.3 has two zombies' hands and a devil, and fig 4.4 has only a devil's shadow. In fig 4.1 and fig 4.2, it's not easy to see what those hands that hold the workers represent, so I decided to add the shadow to express the meaning of those hands.
After I received feedback from ms, I lighten the background and it looks more contrasted. Also, I added some details such as shadows, gradients and highlights.
The main meaning of this work is that capitalists squeeze labourers. In terms of colour, I used bright colours to represent the glamorous surfaces of people, but the background used grey tones to represent the darkness behind the glamour. The right (size) of the labourer is not an opponent in front of the big palm of the capitalist at all.
Design Principles and Elements
Feedback
Week 11
Try to find out the title of the artwork from the designer and credit it. Don't put my understanding in phases 1 & 2, only write what can I see in the art.
Week 12
The sketch is serious but can come out with more sketches. I can try on upper hands or with a person in upsidedown. Also, can try in visually wise like a bank account, atm, taking out someone's money, empty pocket, etc. Look at more references to get more ideas.
Week 13
Week 14
Week 10
I listen to the pre-recorded lectures and take some notes to understand clearly in every phase. After I find a picture from Pinterest and start analysing it. I follow the sample in the slides and did phases 1 & 2.
Week 11
I did phase 3 and come out with one idea for my sketch. Next came the most time-consuming part, sketch drafts. I spend a lot of time searching for suitable references, but the process is not as smooth as how I thought, so I only come out with one sketch.
Week 12
I'm not really satisfied with the first sketch idea, so I come out with two different sketches.
Week 13
Week 14
Comments
Post a Comment